Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue Subscription Doc

We would all love to use discounts to improve retention, but sometimes its about getting the right people on the subscription. Even better is getting someone to use the product more right away to increase retention down the road. In this week's dose, Matt walks through some key strategies to reduce churn and improve retention.

0:00 - Cancellation Tactics | Reduce Churn by Increasing User Adoption
0:36 - Partner Recognition: Jordan Salvit - Salvit Advisors
1:25 - Why We Shouldn't Lead With Surprise & Delight
4:24 - Targeting Cancellation Flows to Increase Alignment
5:15 - Understanding Alignment, The Top Ways to Increase Engagement
6:44 - Hunt A Killer (An Alignment Example from Salvit Advisors)
13:08 - Keys to Leveraging Cancellation Flows
19:24 - Why We Should Lead With Understanding Alignment & Adoption
21:10 - How to Create Excitement To Reduce Churn: Xendurance Example
23:47 - It's All About Alignment!
25:22 - Partner Recognition: Jordan Salvit - Salvit Advisors

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Whether you're new to content or crank out a blog article each week, growing organically is the dream for any ecommerce business. Josh Piepmeier is an SEO expert specializing in ecommerce and in this week's dose, he share the do's and don'ts of great SEO, plus how you can find better content opportunities for your brand within your niche.

0:00 Interview with Josh Piepmeier
0:23 Upzelo Loyalty, Referrals and Rewards Platform
1:44 Introducing Ecommerce SEO Expert Josh Piepmeier
2:32 Josh Talks About His Journey with SEO
4:46 Trafficlight Tracking - https://trafficlighttracking.com/
5:24 Where Does SEO Sit in the Marketing Funnel?
9:37 Driving Results with Pain Point SEO
11:35 What is Bottom of the Funnel? What is Top of Funnel?
12:22 What Does an SEO Plan Look Like?
13:17 SEO Content First Steps, Topical Authority
16:26 Content Priority: Pricing & Benefits
17:21 Using Brand Comparison and Defense on Brand Terms
20:02 Using Best of Lists for SEO
21:23 SEO and the Value of Founders' Stories
23:03 Taking SEO to the Next Level
27:05 Building on What's Working with Trafficlight Tracking
29:48 SEO Strategies for CBD
31:04 The #1 Reason SEO for CBD is Different
32:40 Finding Opportunity in Answering the Question
36:08 How to Prioritize Information Gain
40:22 Insights on CBD and Brand Comparison
43:12 SEO Starts with Figuring Out What's Working
45:03 Connect with Josh and Trafficlight Tracking
45:24 Upzelo Loyalty Platform: https://upzelo.com/

Trafficlight Tracking - https://trafficlighttracking.com/
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We've all had subscribers cancel because of too much product, but how do you craft an experience that lets customers order what they want, when they want it? In this week's dose, Matt dives into some of the ins and outs of getting subscribers on to the right frequency. Also, what that unlocks for LTV and other ways to sell products to capture better value up front.

0:00 How to Help Subscribers Find the Right Frequency
0:33 A New Solution Called Bottomless May Be the Answer
2:08 This Week's Dose: Creating an Experience That Allows Frequency to Align with Consumption
2:26 Why Frequency Is So Important, The Impact on LTV
5:52 What Brands Can Do to Counter Subscribers Having too Much Product
7:15 Upcoming Order Emails, Making It Easy to Delay A Shipment
9:37 The Problem with Pause
10:41 Cancellation Flows, Let's Find the Right Frequency For You
12:19 Educating the Subscriber on Frequency
12:39 Profitability and Frequency
14:45 Tactics for Improving Upfront Profitability
15:20 Enabling a Profitable Purchase Pattern
18:29 Dollar Shave Club's 7-Year Subscriber
19:34 What Part of the Subscription Are They Buying From You?

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Learn more about Bottomless at https://bottomless.com

Join us for a special interview: a live audit of the Terraseed subscription program. Maria Cebrian is the founder and CEO of Terraseed, a vegan vitamin brand for adults and children. She peels back the curtain to have Matt dive into what is working and what could be better with her subscription program.

0:00:00 Guest Maria Cebrian, Founder of Terraseed
0:02:25 Introduction to Maria Cebrian and Terraseed Vegan Supplements
0:03:52 The Three Pillars of Terraseed: Vegan, Sustainably Sourced, Eco-Conscious
0:05:48 Don't Miss Out On Mission Driven Opportunity
0:10:50 Temperature Check - An Overview of Terraseed Subscription Health
0:15:58 The Subscription Doc Dives into the Terraseed Website: Live Subscription Review 0:18:18 Utilizing the Power of a Post-Purchase Survey
0:22:39 Analyzing Customer Retention by Using Stay AI Tools
0:27:30 Using Data to Keep Subscribers On Board
0:29:55 Finding Value From Why People Cancel
0:37:32 Insights Around Onboarding New Subscribers
0:44:03 Using Cancellation Offers to Retain Customers
0:49:28 How to Use Data to Identify and Prempt Trends
0:50:00 Keep Customers Excited with These Tips
0:52:20 Closing Thoughts from the Subscription Doc
0:53:42 Terraseed Vegan Vitamins & Supplements

Learn more about Terraseed: https://terraseed.com

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Retention may be the focus for most subscriptions, but you can't keep what you don't acquire in the first place. In this week's dose, Matt sits down with Jordan West, the Founder of Upgrowth Commerce. As the owner of his own brands and agency, Jordan has some great insights on utilizing content and TikTok shops to get more customers.

00:00 - Scale creative and acquire more subscribers
02:15 - Jordan owns and works with a variety of brands
03:20 - Jordan's focus at Upgrowth Commerce
03:52 - How the 6th Habit - Synergy - drives Jordan personally
05:25 - How Jordan drives high-volume content through frameworks
06:46 - Sarah Levinger's methodology on psychology
07:23 - The Travers Method for Creating Content
09:30 - Starting with Image Ads for Testing
10:58 - Mining reviews for copy
12:08 - Taking Ads into UGC & Videos
14:01 - Difference between UGC and Customer Generated Content (CGC)
14:50 - Grab Jordan's content framework (for free)
16:52 - Leveraging Refunnel to create customer-generated content
22:31 - New sales for commerce starting with TikTok
26:20 - Using successful TikTok content in Ads
27:50 - A free plus shipping offer to get subscribers
29:30 - Subscription Offer: Get the First Order Free
31:23 - Utilize ManyChat flows to get messaging opt-ins
34:31 - Gathering information is invaluable for subscriptions

Grab Jordan's content template here: https://docs.google.com/spreadsheets/d/1WrZhVx4NaA40MUi81macJmH2yYUaA7ZmysJhzD4tO50/edit#gid=209971653

Check out Refunnel at www.refunnel.com

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Most ecommerce brands take the same approach for subscriptions as they do one-time purchases, but that doesn't work. In this week's dose, Matt explains how subscriptions are different and what you need to know to be successful in them. This starts with looking at the end of subscriptions to better understand how to acquire subscribers.


00:00 How you can do better at subscriptions
01:20 The typical e-commerce tactic: facebook ads and email
02:35 Why the typical approach doesn't work for subscriptions
04:09 An example of how CAC and LTV work together
05:30 Why subscription CAC is typically higher
07:17 How the end of subscriptions will change how you acquire subscribers
08:42 The most common reasons for churn on subscriptions
11:35 Understanding what people value will improve conversions
13:40 What too much product can really mean
16:30 Can you develop an offer that is better for you and the customer?
18:25 How subscriptions add both complexity and insight into the purchase experience

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